Las Rocas Resort & Spa: Northern Building

Description

GENERAL
Las Rocas Resort & Spa is a renowned oceanfront property located in the Rosarito Beach area, celebrated for its coastal views, relaxing atmosphere, excellent dining, and romantic ambiance. Long considered a destination for those seeking the quintessential Baja getaway, the resort is now available for purchase, representing a rare chance for discerning investors to acquire a piece of one of Northern Baja’s most iconic hotel landmarks.

THE NORTHERN BUILDING
The Northern Building features 40 rooms across four floors, each offering sweeping views of the Pacific Ocean. Guests enjoy amenities such as an oceanfront pool, Jacuzzi, sun deck, whale-watching lookout, seasonal beach access, and open green areas. There is additional oceanfront land available for future development.

PRIME LOCATION
Perched atop a cliff with panoramic ocean vistas, Las Rocas Resort & Spa is surrounded by notable landmarks and natural attractions. Overlooking the property is the 75-foot Christ of the Sacred Heart statue, reminiscent of Rio de Janeiro’s Christ the Redeemer, with the resort situated at its base. The property’s name comes from a distinctive rock formation on the southern shoreline, while to the north, a scenic viewpoint overlooks a tranquil cove and seasonal sandy beach, perfect for sunset strolls or surfing.

HISTORY & DESIGN
Established in 1989, Las Rocas has evolved into a premier event and wedding venue, adapting to the desires of ocean-view enthusiasts. The resort was designed by the late José Orozco, a distinguished Mexican hotel architect, whose signature style includes white stucco finishes, Saltillo tile flooring, open terraces, and vibrant Talavera tiles, all set against the dramatic Baja coastline.

INVESTMENT OPPORTUNITIES
Las Rocas Resort & Spa offers a unique blend of breathtaking ocean views, serene ambiance, and modern amenities, making it an exceptional candidate for a variety of development opportunities. With its expansive oceanfront footprint, lush landscaping, and robust infrastructure, the property is perfectly suited for conversion into senior living or assisted living facilities. Residents can enjoy peaceful surroundings, gentle sea breezes, and a vibrant local culture, while benefitting from easy access to world-class spa services and wellness amenities that support healthy, active lifestyles.

For residential developers, Las Rocas provides an unparalleled canvas for creating exclusive, high-end living spaces that capitalize on the property’s panoramic ocean vistas and tranquil environment. The resort’s existing architecture and resort-like atmosphere set the stage for upscale condominiums or luxury apartment communities, attracting discerning individuals seeking both comfort and a sense of retreat. Its proximity to major transportation routes and Rosarito’s growing amenities make it an appealing choice for long-term residents and families looking for a refined coastal lifestyle.

Corporate and long-term stay providers will find Las Rocas ideally suited for executive housing, company retreats, or extended stay accommodations. The property’s spacious rooms, flexible meeting areas, and recreational facilities foster productivity and relaxation, catering to professionals and organizations seeking a distinguished home base. Furthermore, the resort’s location and infrastructure are also highly adaptable for educational and research facilities, offering an inspiring setting for academic programs, innovation hubs, or research institutes with direct access to the natural beauty and resources of the Baja California coast.

Increasing interest in distinctive, upscale, and wellness-oriented spaces is driving both investment and innovation, as stakeholders increasingly recognize the benefits of properties that promote holistic well-being, encourage community engagement, and offer immersive living experiences. This movement creates opportunities for inventive commercial and retail concepts—like boutique stores, health and wellness facilities, fine dining establishments, and cultural attractions—that not only complement residential and institutional settings but also help build lively, sustainable communities. Las Rocas Resort & Spa stands out as an exceptional addition to destinations that deliver experiences beyond those of traditional hotels.

ADDITIONAL DETAILS

• The current listing and price apply only to the Northern Building; subdivision will occur as part of the sale.
• Buyers are responsible for utilities.

SHOWINGS

• Showings are available by appointment with at least 48 hours’ notice and require proof of funds.

NOTES

• For information on the full resort listing, click here.