Northern Baja Real-Estate market is expected to heat up, Santa Barbara in Bajamar adds amenities to keep up with demand.

• Media attention luring visitors back to Rosarito and Ensenada, number of visitors still strong as summer dies
• Santa Barbara in Bajamar hits the 50 percent mark on amenities, construction going on at full speed to keep up with potential buyer´s interest

Call it the Baja- is-Back Effect. A string of recent features in such diverse media outlets as the San Diego Reader, Forbes Travel Guide and Anthony Bourdain´s No Reservations, have been showcasing the charms of Northern Baja.

The positive media attention has lured Americans back to the region. After these visitors get back home, their upbeat reports make it back to the media, thus feeding a virtuous circle that is expected to bring still more tourism and real estate buyers to the Rosarito-Ensenada area.

At Santa Barbara in Bajamar, developers are working hard to get ahead of the curve, and are not sparing any expense on the construction of new outdoor attractions to attract the new wave of buyers expected to hit the Northern Baja Coast. The construction of a new oceanfront pool complex, with shaded cabanas and changing rooms, outdoor kitchens with barbecues, sitting and tanning areas has hit the 50 percent mark, and is not slowing down, much as the number of visitors and tourists has not dwindled even as the summer dies down.